History ĭiageo was formed in 1997 from the merger of Guinness plc and Grand Metropolitan. The name is composed of the Latin word diēs, meaning 'day', and the Greek root geo-, meaning 'world' and is meant to reference the company slogan 'Celebrating Life, Every Day, Everywhere'. It has a secondary listing on the New York Stock Exchange.ĭiageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. Its leading brands include Johnnie Walker, Guinness, Smirnoff, Baileys liqueur, Captain Morgan rum and Tanqueray and Gordon's gin.ĭiageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. Distilleries owned by Diageo produce 40% of all Scotch whisky with over 24 brands, such as Johnnie Walker, J&B and Vat 69. It is a major distributor of Scotch whisky and other spirits. It operates from 132 sites around the world.

Diageo plc ( / d i ˈ æ dʒ i oʊ/) is a British multinational alcoholic beverage company, with its headquarters in London, England.

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